An Interview with Mira Mikati

Interviewing Mira Mikati and her employee, Phi Bureau, was a pleasure. As someone who adores Mira’s brand and her new concept store, I couldn’t be happier that she agreed to participate in this project. In this podcast, I discuss her brand identity and her rise to popularity alongside the uniqueness of a fashion company that doesn’t operate on the tradition runway show schedule. She answered questions about how she adapted to the pandemic as a retailer, along with what changes she made to her products due to the cultural shifts created by the pandemic.